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Service: Social Media

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social Media for schools


your social media strategy

Schools have been 'doing' social media for years but many still have trouble with getting it right. Social media is now an integral part in most school’s marketing strategy and therefore every school should be planning, implementing and monitoring a social media marketing plan – rather than just 'doing' it.

#have-a-strategy


Many schools join social media channels just because they think they should. But with no clear direction, your presence on Twitter, Facebook and Youtube and other social media platforms can be damaging to your brand.

Your school should set clear objectives and goals the same as you would for any other marketing activity. These objectives should be realistic and measureable so that you can easily determine whether your social media marketing activity is successful. 


Big thank you to the team. Great, professional, friendly advice and support! Highly recommend!
Croesyceiliog School via Twitter

    EXAMPLES OF SOCIAL MEDIA MARKETING OBJECTIVES


    01. Increase conversions

    Increase online conversions through a particular social media campaign.

    02. increase traffic 

    Increase traffic to the website through links posted on social media channels. 

    03. Increase engagement

    Increase interactions between your school and parents online.

    04.increase following

    Increase the number of followers your school has on their social media channels.


    Whatever social media goals you choose, make sure your objectives are specific to your school and consistent with your wider marketing goals.

    social media guidance 


    As a client of School Website we'll walk you through the process of creating a social media strategy that works for your school. From the simple setting up of your social media channels to the more advanced monitoring and interpretation of your social feeds, our in-house experts will help your school harness the power of social media. 

    No matter your level of experience, our social media experts are always here to help. No question is too big or too small!

    Social media training


    If you're interested in more in-depth and in-person social media training, we're here to help! Our team of specialists will come to your school and train your marketing team on everything from the basics to implementing a strategy. We'll customise your training to ensure you get the best value and return on your investment. 

    mastering social media


    Done with a strategy in mind, social media can be an effective means of communicating with your audience and driving traffic to your school website. Visit our Knowledge and Resources page to download our whitepaper that details the steps to mastering social media including how to this popular marketing channel to increase admissions at your school.